The Power and Persuasiveness of Victoria's Secret Ads

           What’s up everyone, I hope you are all having a great weekend. This past week was insanely busy for me, so this relaxing, stress-free weekend is exactly what I needed. This week’s blog I will be discussing Victoria’s Secret advertisements, their power, persuasiveness, and the specific appeal of advertising that it uses. I’m sure that most of you, just like me, aren’t the biggest advertisement fans out there. Most people tend to just ignore the ads in television until their show that they’re viewing comes back on. Though, there are a few ads that catch our eyes, and in my opinion, Victoria Secret not only attracts attention from the females who wear their clothing, but also the men who buy their product for their significant other.

            Music is my number one passion in this world. While browsing on an internet free music website, a large advertisement appeared in the background that caught my eye: a Victoria’s Secret advertisement. Also, I have recently been seeing Victoria’s Secret ads on the television as well. What do these ads consist of you ask? They tend to feature young, beautiful, thin, busty, female underwear models. I find these advertisements to be powerful and persuasive, because unlike many other ads that search for one target audience, I believe that with their ads, Victoria’s Secret not only reaches the women who wear their product, but also men who buy their product for their significant others. By reaching more than one target audience, Victoria’s Secret has a very powerful advertisement strategy that could, and more than likely does produce many more sales than your average advertisement. There are several different potential appeals of advertising, but the one that applies to these ads is the sex, affiliation appeal.

            The sex, affiliation appeal is the use of sexual or erotic imagery to present products that a certain company produces, and to attract potential customers to make sales for the company. Sex appeal in ads especially targets a young audience, one whose hormones run much higher than that of others. Most ads that feature sex appeal present women in erotic forms over using men. Sex appeal advertising gives the concept that not only the product itself is being sold to the consumer, but certain values and attitudes are being ‘sold’ as well. These values, for example, can be anything from a woman buying a product that will allow her to be a sexually attractive as the girl in the advertisement that supposedly used the product, or a guy seeing a beer commercial using sex appeal with a woman, making him believe that if he consumes that beer then he will also get the girl.

            The Victoria’s Secret ads and the sex appeal that it uses have proven to be very affective over time. The sexual and erotic way that the Victoria’s Secret advertisements portray their product on beautiful women grabs the attention of both women and men. Seeing the product on these models can have the effect of making women want to purchase the product to obtain the same sexual appeal and appearance as these models. Men can be attracted to these ads because of a similar reason: they want to purchase Victoria’s Secret products for their girlfriend or significant other in hopes that she will take on the appearance of one of the models in the advertisement. Sex appeal in Victoria’s Secret advertisements is very persuasive toward both female and male sexes, and is very powerful.

            Sex appeal is widely used in current time in advertisements from all over the world. Some reach more people than others, but the Victoria’s Secret ads, in my opinion, have overall been affective. They reach not only one target audience, but women and men alike. I hope you all enjoyed my blog post for this week. I have added a link to a Victoria’s Secret advertisement that is displayed on television. I hope you all had a great weekend!

http://www.youtube.com/watch?v=TmNEG8IFd_Y